CEO of Born Beast Academy
Born Beast Academy is a nonprofit agency that provides mentoring, sports training programs
and education for the soul. At Born Beast we believe that all children deserve a complete mind meets
body and soul experience that focuses on creating a positive environment that will help children flourish
into healthy adults. We know that the inner city youth lacks access to many of the resources available. It
is the goal of Born Beast Academy to provide at risk youth an opportunity to achieve greatness by
making sure they have the keys to success.
James Boyd, CEO of Born Beast Academy, was a star student athlete out of David Starr Jordan High School and has first-hand experience of what it takes to reach the next level. Born Beast Academy’s goal is to foster a commitment to young people that will promote pro-social friendships, strong interpersonal skills, and reassert a sense of hope in the future.
Born Beast Academy believes it is no secret that today’s economically and socially at-risk youth, especially boys are just as likely to get involved in criminal behaviors and go to jail as they are to graduate from high school and become productive adults. He wants to prevent some of the troubling factors that contribute to this situation by providing athletic training, tutoring and yoga that will complete the mind meets body and soul experience. Studies have shown that juvenile crime rates are consistently reduced in
neighborhoods where sports-based youth development programs are improving the leadership and
teamwork skills of at-risk teens. It is the motto of Born Beast Academy that “Failing to prepare is
preparing to fail” and Born Beast Academy is dedicated to making sure that all the kids that attend his academy are fully prepared to overcome any obstacles that they are faced with in becoming young adults.
“Failing to Prepare is Preparing to Fail"
Tutoring / Mentorship:
To provide students with the necessary tools to excel academically.
Offered to students at all levels of education, elementary through college.
Training / Fitness:
Nutritionists will assist individuals with the goal setting process geared toward leading a healthy lifestyle.
Exercise training circuits will be geared towards individuals looking to improve their physical fitness.
Professionals will teach individuals the detailed mechanics for various workout and athletic techniques to gain success in fitness and sports.
Yoga is a Hindu discipline focusing on breath control, simple meditation and the adoption of specific bodily postures geared toward health, flexibility, and relaxation.
Instructors will assist individuals in relaxing the mind, body, and soul in a comfort zone free from negative energy.
Individuals will learn to exercise mental toughness and flexibility for improved athletic performance.
"Don't count your chickens before they hatch."
Never think in advance.
"If you just get out of your own way... it's amazing what will come to you."
Uncomfortable is comfortable.
"Success is peace of mind which is a direct result of knowing you did your best to become the best that you are capable of being."